January Digital Marketing Round-Up

January may be behind us, but the updates keep coming at full speed. If you blinked, you might have missed some big changes in digital marketing. Craig and I have gathered the most important updates from the past month, including a major Performance Max improvement, new promotion features, and policy updates that could impact your campaigns. Here’s what you need to know.

1. Asset-Level Conversion Optimization for Performance Max

Google now allows conversion action optimization at the asset group level in Performance Max campaigns. This means advertisers can optimize for different funnel stages (top, middle, bottom) within a single campaign—ideal for accounts without the budget to run separate PMax campaigns. Read More

2. Google Expands Promotion Assets with Promo Codes

Google Ads now supports promo codes in Promotion Assets, allowing advertisers to highlight special offers directly in ads, making it easier for users to engage with discounts. Read More

3. Microsoft Clarity Fully Integrates with Google Ads

Microsoft Clarity’s integration with Google Ads provides deeper insights into user behavior, bridging the gap between ad performance and on-site engagement. Read More

4. Google Ads API v16 Sunsetting Soon

Google Ads API v16 will sunset on February 5, 2025. Advertisers must migrate to the latest version to maintain compatibility and access new features. Read More

5. Learning Phase Estimates for Demand Gen Campaigns

Google has introduced a beta feature that provides learning phase duration estimates for Demand Gen campaigns, helping advertisers better understand optimization timelines. Read More

6. Google Adds Source Column to PMax Search Terms Insights

A new "Source" column in Performance Max search terms reports gives advertisers more clarity on where queries originate, improving campaign refinement. Read More

7. Meta Enhances Lead Ads with SMS Verification

Meta has introduced SMS verification for lead ads, aiming to reduce spam and improve lead quality. This update is particularly beneficial for businesses relying on Facebook and Instagram lead generation. Read More

8. Google Updates Review Snippet Guidelines

Google has revised its review snippet guidelines, including new recommendations for ratings to enhance credibility and ranking factors. Read More

9. Performance Max Gets Enhanced Reporting & Creative Capabilities

Performance Max campaigns will now offer improved reporting features and creative tools, making it easier for advertisers to optimize their assets. Read More

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