How To Fix Your Wasted Ad Spend In 2023

Optimize Your Current Google Ads Settings

Are you tired of seeing your PPC budget go down the drain? Do you feel like you're constantly throwing money at campaigns that don't seem to bring any significant results? You're not alone. Many businesses struggle with fixing wasted PPC spend and making the most out of their ad budgets. But fear not, because we have a 2023 PPC rescue plan for you! In this blog post, we'll dive into the world of fixing wasted PPC spend and show you how to turn your ad campaigns around for maximum success. Say goodbye to wasted ad spend and hello to cost effective campaigns!

Understanding The Pitfalls Of Wasted PPC Spend

If you've ever felt frustrated and disappointed with the results of your PPC campaigns, you are not alone. Wasted PPC spend is a common issue that many businesses face, and it can be incredibly disheartening to see your ad budget disappear without any significate returns. Which is why our goal at Eliminate Wasted Spend, is to help businesses learn how to fix your wasted ad spend. One of the largest areas of pitfalls within Google Ads is within your settings. Google is in the business of making money, and they are very good at suggesting ways for advertisers to spend theirs. Results not guaranteed.

Location Targeting

Let's start with our targeting. One of the main reasons for wasted PPC spend is poor targeting. If your ads are reaching the wrong audience, you're essentially throwing money down the drain. It's essential to ensure that your targeting parameters are aligned with your ideal customer profile, focusing on demographics, interests, and behaviors that align with your product or service. Go look at your location targeting, are you focusing on locations within your service area? What about the advanced location options? Google's default is to expand these, if you aren't a travel business then you likely don't need to advertise to individuals who are interested in the area but not currently dwelling there.

Call Asset Scheduling

Now that our ads are showing to the right audience, let's make sure that they are showing at the right times. Is making the phone ring a business priority for you? Are you tracking phone calls as conversions and using conversions to drive the bidding algorithm? Then it is absolutely crucial that we make sure that a person is available to take that important call. No one expects most businesses to run 24/7, but if your phone number appears in a search and they want to talk to a human then you best believe that call will be placed. If it's afterhours, it's going to go unanswered. Google gets paid whether that call gets answered or not. In their mind, their bottom line is more important than your businesses' bottom line. Every unanswered call you receive was wasted advertising dollars. So, how to fix your wasted ad spend? Schedule your call assets, for your business hours, when someone is available to answer that call.

Mobile App Exclusions

Mobile apps, in particular, can be a major culprit for accidental clicks and wasted budget. Take a look at the quality of your audience coming from mobile apps and exclude any that are not performing well. Another important aspect is to review app category exclusions. There are 140 app categories that can be excluded across Google Play and Apple App Stores. By excluding apps that are not relevant to your target audience, you can reduce the chances of paying for accidental clicks and focus your budget on more profitable areas. Optimizing your Google Ads settings is a crucial step in fixing wasted PPC spend, by carefully reviewing mobile apps and app category exclusions, you can ensure that your ad budget is being allocated efficiently and effectively.

If your business is struggling to see results from your PPC campaigns, learning how to fix your wasted ad spend is a great start. Wasted ad spend is disheartening, but don't give up hope just yet. This blog post covers three different ways to optimize your google ad settings to reduce wasted ad spend. One of the main reasons for wasted ad spend is poor targeting, so its essential to align your location targeting with your ideal service area. Additionally, it's crucial to schedule your call assets during business hours when someone is available to take that important call. Another culprit for wasted budget is mobile apps. Review your app category exclusions to reduce the chances of paying for accidental clicks and focus your budget in more profitable ways. By optimizing your Google Ads settings, you can ensure that your ad budget is being allocated efficiently and effectively, and say goodbye to wasted ad spend.